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Over the past two decades, the study of self-similarity and fractality in discrete structures, particularly complex networks, has gained momentum. This surge of interest is fueled by the theoretical developments within the theory of complex networks and the practical demands of real-world applications. Nonetheless, translating the principles of fractal geometry from the domain of general topology, dealing with continuous or infinite objects, to finite structures in a mathematically rigorous way poses a formidable challenge. In this paper, we overview such a theory that allows to identify and analyze fractal networks through the innate methodologies of graph theory and combinatorics. It establishes the direct graph-theoretical analogs of topological (Lebesgue) and fractal (Hausdorff) dimensions in a way that naturally links them to combinatorial parameters that have been studied within the realm of graph theory for decades. This allows to demonstrate that the self-similarity in networks is defined by the patterns of intersection among densely connected network communities. Moreover, the theory bridges discrete and continuous definitions by demonstrating how the combinatorial characterization of Lebesgue dimension via graph representation by its subsets (subgraphs/communities) extends to general topological spaces. Using this framework, we rigorously define fractal networks and connect their properties with established combinatorial concepts, such as graph colorings and descriptive complexity. The theoretical framework surveyed here sets a foundation for applications to real-life networks and future studies of fractal characteristics of complex networks using combinatorial methods and algorithms.